From the team
Insights.
Notes on building AI systems that move the metric — and stay shipped.
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AI applicationsA self-writing wiki only compounds knowledge if someone can catch the page it got wrong.
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Marketing growth NewsOpenAI's own data: staff have all but stopped using ChatGPT — they hand work to agents
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Marketing growth Advanced VIP90%+ Market Coverage: How the 5 Major AI Engines Pick Their Sources (June 2026)
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Marketing growth NewsGoogle Gives You AI Citation Data Too — But Only Half of It
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Marketing growth NewsBing Now Shows You 'AI Citation' Data
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Marketing growth Advanced VIPBlock the Wrong Bot and You're Deleting Yourself From AI Answers
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Marketing growth Advanced VIPNLWeb: Turn Your Website Into Something AI Can Ask
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AI applicationsMetrics before models: three questions to answer before shipping an AI feature.
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Marketing growth Advanced VIPDo You Have a Say in How AI Uses Your Content? The Licensing Layer, Mapped
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Marketing growth Advanced VIPWant to Opt Out of AI Training? You Have These Tools — Each With a Catch
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Marketing growth NewsChatGPT Crosses 1B MAU but Share Dips Below 50% for the First Time — Two GEO Signals in the Sensor Tower Report
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Marketing growth Deep dive VIPWho You Are and Whether You're Trustworthy, in the AI Era: Provenance and Originator Profile
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Marketing growth Deep dive VIPMCP and A2A: The Two Pipes Under the Agentic Web (and How Far They Are From GEO)
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Marketing growth NewsWhat Is the Open Knowledge Format (OKF)? Google's New Standard and Where It Sits in the GEO Picture
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Marketing growth Advanced VIPHow to Choose an AI Brand Visibility Tool? An Honest 2026 Tool Map
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Marketing growth NewsDNS-AID: Using DNS as a Phone Book for AI Agents
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Marketing growth StarterWhy Faked "Personal Review" Posts Never Spark AI Citations — The Double Failure of Fake Sponsored Posts on PTT / Dcard / Threads / Xiaohongshu
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AI applicationsWhen RAG retrieval disappoints, the model is rarely the culprit. Your knowledge base is.
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Marketing growth StarterYour SEO Vendor May Be Feeding You Poison in the AI Era — The Double Death of the Straw House and the Sandcastle
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Marketing growth Advanced VIPThe Complete Map of Digital Marketing Budget Allocation: From Cold Mail to GEO, the Spectrum of AI Recommendation Impact
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Marketing growth StarterWhen AI Models "Don't Recognize Taiwanese Brands" — The Truth About Why Even Big Names Get Their Background Wrong in AI
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Marketing growth StarterDoes ChatGPT Give You a Different Answer Every Time? The Truth Behind AI Citation "Drift"
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Marketing growth Advanced VIPWhen AI Becomes the Information Gateway, the Battlefield of Brand Management Has Already Shifted One Square
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Marketing growth Advanced VIP"GEO Isn't About \"Writing Content for AI\"—It's a Comprehensive Upgrade of Your Brand Knowledge System"
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UX designFive users are enough for a usability test. Most teams don't even run zero properly.
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Marketing growth StarterAn LLM's Training Cutoff Makes Your Brand Visibility a Battle Against Time
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Marketing growth StarterThe First Step in Brand GEO Isn't Optimization—It's Hearing Clearly How AI Describes You
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Marketing growth NewsCC Signals: Creative Commons Wants Rules for How AI Uses Your Content
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Marketing growth Advanced VIPSchema.org Advanced — The Schema Types That Actually Drive AI Citations in 2026, and Common Misuses
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Marketing growth StarterWhich Brands Disappear First from AI's Recommendation List?
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Marketing growth Advanced VIPAdvanced GEO in the AI Era — Your Own Site Is Just the Foundation. Off-site Is a 5.7× Bigger Battlefield
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Marketing growth Starter10 Common GEO Myths — Why Most Owners Spend Their Money in the Wrong Place
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UX designThe UX of AI features: users don't want a chatbox. They want the thing done.
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Marketing growth StarterGEO Is More Than a Tool: The New Battleground for Brand Resilience in the AI Era
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Marketing growth Deep dive VIPBuild Your Own First-Party LLM Citation Monitor — Why You Shouldn't Rely on Second-Hand Data Alone
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Marketing growth Advanced VIPHow Differently Do ChatGPT, Gemini, and Perplexity Cite? Same Question, Three Engines Pick Completely Different Sources
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Marketing growth StarterLess Traffic, More Revenue? Why AI Search Visitors Convert 23x Better
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Marketing growth Advanced VIPFrom AI Recommendation to Signed Contract — 5 Touchpoints in the B2B Decision Journey and the GEO Moves Behind Each
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Marketing growth StarterPersonal Brand / Freelancer GEO — The 6-Step Path from Zero to Being Recommended by AI
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Growth operationsHow to read a retention curve — and why DAU is the most flattering liar in your dashboard.
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Marketing growth StarterThe Great Decoupling: Why Are GSC Impressions Rising While Clicks Fall?
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Marketing growth NewsIAB CoMP: Strike a Commercial Deal Before AI Crawls You
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Marketing growth Deep dive VIPSubdomain vs Subdirectory vs Multi-site — Impact on GEO and a Decision Framework
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Marketing growth Advanced VIP5 Content Features That Drive LLM Citation — Why Some Paragraphs Get Cited and Others Get Skipped
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Marketing growth StarterHow to Split Budget Between GEO and SEO — Allocation Logic Across Three Stages, Plus 4 Common Mistakes
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Marketing growth Deep dive VIPSSR / SSG / SPA — Your Rendering Strategy Decides Whether AI Can Cite You
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Marketing growth Advanced VIP3 Free Public Datasets for "Off-Site Visibility" — Tranco / Common Crawl / Wayback Machine
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Marketing growth StarterA 30-Day GEO Starter Action Plan — From Zero to Your First Monthly Report
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Marketing growth NewsCloudflare Now Converts Your Pages to Markdown for AI, On the Fly
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Marketing growth Deep dive VIPSite-Wide Cross-Page Consistency — Why Template Sameness Gets You Downranked by AI
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Growth operationsBrand positioning isn't a slogan. It's what you dare not to do.
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Marketing growth Advanced VIPDependencies Among the 12 GEO Dimensions — Which Ones Must Be Fixed Together, and Which Can Wait
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Marketing growth StarterChatGPT Got My Brand Information Wrong — What Now? 5 Fixes You Can Run Today
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Marketing growth Deep dive VIPTraditional Chinese / Simplified Chinese / English — How Big Is the Citation-Rate Gap for the Same Brand Inside an LLM?
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Marketing growth Advanced VIPHow Do You Measure GEO ROI? — 4 Credible Metrics and a Monthly Dashboard Template
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Marketing growth Starter4 Site Types, 4 Completely Different GEO Priorities — Ecommerce / Media / B2B SaaS / Personal Brand
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Marketing growth StarterYour Competitors Are Already Being Recommended by AI. Are You? A 10-Minute Self-Test
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Marketing growth StarterDoes GEO Really Matter for Small Businesses? How to Make Trade-offs on a Tight Budget
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Marketing growthSearch traffic is moving house: between SEO and GEO, which do you do first?
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Marketing growth StarterWhat Is GEO? The New Brand Visibility Battleground in the AI Era
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Marketing growth StarterWhy Has ChatGPT Never Cited Your Website?
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Marketing growth StarterIs SEO Dead? Traditional Search vs. AI Search — The 2026 Market Reality
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Marketing growth Advanced VIPHow Do AI Search Engines Pick Their Citations? Breaking Down the 4 Key Steps
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Marketing growth Advanced VIPWhy E-E-A-T Matters More in the AI Era Than Ever Before
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Marketing growth Advanced VIPHow Structured Data (JSON-LD) Affects LLM Citations: Not Just Google, OpenAI Reads It Too
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Marketing growth Advanced VIPContent Citability: What Kind of Paragraph Will AI Actually Use?
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Marketing growth Advanced VIPWhy Is Being Included in Wikipedia One of the Strongest Signals in GEO?
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Marketing growth Advanced VIPGEO vs SEO: A Full Breakdown of the 12 Dimensions of AI Search Visibility
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Marketing growth Deep dive VIPWhat Is the IndexNow Protocol? Which Sites Are Worth Enabling It For?
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Marketing growth Deep dive VIP12 Dimensions Unpacked — The 5 Checkpoints of FAQ/Q&A Readiness
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Marketing growth Deep dive VIPThe 12 Dimensions, Broken Down: The 7 Sub-Metrics of Language Naturalness
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Marketing growth Deep dive VIPThe Content-Signal Protocol: Separately Configuring search / ai-input / ai-train Permissions in robots.txt
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Marketing growth Deep dive VIPCross-Page Consistency: Why a Site-Wide GEO Audit Is More Accurate Than a Single-Page One
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Marketing growthWhen content drives traffic but not revenue, the funnel is usually broken at the trust layer.
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Marketing growth Deep dive VIPGPTBot / ClaudeBot / PerplexityBot — How the 8 Major AI Crawlers Differ, and the Best Way to Configure Them
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Marketing growth NewsChatGPT Has an App Store Now — a New Discovery Battleground
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Research methodOne research method, four practices: how we point UX research at marketing and operations.
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