About

We're a UX research team. We're also an AI application research team.

voidvector runs four practices as one line — AI application, UX design, growth & brand consulting, and marketing growth — because your users never experience the product as four separate departments.

Two research disciplines, one team

voidvector started simply: we were user researchers who watched finished features go unused, then watched the AI wave produce features built for AI's sake. Both failures are the same failure — teams building what's convenient to build instead of what people actually use. So we fused the two disciplines: UX research tells us what's worth building; AI application research tells us what's actually buildable right now.

Four practices, one loop — not four vendors

You could hire four agencies: an AI shop that ships features nobody touches, a design studio that draws flows the tech can't support, a growth consultant optimizing a funnel with a broken experience inside it, a marketing agency driving traffic that never sticks. Everyone delivers; the budget dies in the handoffs. We run AI application, UX design, growth & brand consulting, and marketing growth as one loop — research findings become design decisions, and growth data flows straight back into the product.

Evidence, not taste

Usability session recordings, retention curves, visibility data across search and mainstream AI engines — every recommendation we make has to trace back to something we observed. If we can't show you where a conclusion came from, we shouldn't be charging you for it.

AI has to beat the dumb baseline

Most AI features are demos wearing a product costume. We run model selection and evaluation before anything ships; retrieval Q&A and workflow automation go live only when they beat the dumbest workable baseline. When they don't, we'll tell you to skip them.

How we think

What we value.

01
Research first

We read users and numbers before we touch anything.
02
Opinionated delivery

You get a verdict, not a menu of options.
03
Numbers map to moves

Every action is tied to a metric you actually care about.
04
AI where it belongs

In the right place — not every place.
05
Handover means you run it

If you still need us to operate it, we are not done.
06
Honest about what failed

We tell you what didn't work — and we say it first.

voidvector

Meet the team behind the work.

Clarence Wu Founder & Research Director

Sets the direction and keeps both research practices honest — about what users actually do, and what AI can actually deliver.

01
Clarence Wu Head of UX Research

Runs user interviews and usability tests — and the information architecture and interface work that follows — turning what people actually do into decisions teams can act on.

02
Clarence Wu Head of AI Application Research

Leads model selection and evaluation — retrieval Q&A and workflow automation ship only after they beat their baselines.

03
Wilbert Hsieh Head of Quantitative Research

Leads quantitative research and analysis — turning "did it work" into something measurable instead of a feeling.

04
Clarence Wu Growth & Brand Consultant

Works on brand positioning, retention, and LTV — turning one-off wins into a growth loop that compounds.

05
Clarence Wu Marketing Strategy Lead

Runs SEO, GEO, and content strategy — making brands visible where search and mainstream AI engines answer for them.

06

Careers

We're hiring.

We're looking for UX researchers, AI application researchers, and growth and marketing strategists who want to work the whole line — from user evidence to shipped product to measurable growth. Full-time, Taipei or remote.

Get in touch about roles →

From the team