Cases
Case studies.
Selected work across AI applications, UX design, growth operations, and marketing growth.
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AI applications GEO quantitative research, in progress: a reinforcement learning × transformer hybrid.
Our in-house research program: which conditions keep content findable and cited by AI engines even after the engines change? We train a hybrid model — transformers for content representation, reinforcement learning on real citation feedback — instead of guessing at rules. In progress; numbers get published when we can stand behind them.
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AI applications Lifting a learning app's first-contact resolution with retrieval-grounded AI support.
A subscription language-learning app was growing support volume with its subscriber base, and canned replies stopped coping. We rebuilt the whole support flow around retrieval-augmented answers with a disciplined human handoff — first-contact resolution climbed and average response time dropped sharply.
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UX design Redesigning checkout and returns lifted an outdoor-gear store's completion rate.
An outdoor-gear D2C store had no traffic problem — the money was leaking at checkout and returns. Usability testing found the real break points; two redesigned flows later, checkout completion rose sharply and support tickets dropped.
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Growth operations Repositioning a B2B scheduling SaaS so renewals stop depending on rescue calls.
A B2B scheduling SaaS sold to everyone and kept no one. We rebuilt the brand positioning around the customers who actually stay and replaced the pre-renewal fire drill with a retention loop — annual renewals climbing and customer LTV growing alongside them.
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Marketing growth Running SEO and GEO in parallel made a home fragrance brand both searchable and citable.
A home fragrance brand had nothing on its site but product pages — invisible to search, nonexistent to AI engines. We rebuilt its content assets on twin SEO and GEO tracks: organic traffic climbing and citations by mainstream AI engines multiplying.
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AI applications A fitness app's personalized plans: AI builds the workout, UX makes people follow it.
A fitness app's AI-generated training plans were being ignored — half a model problem, half an experience problem. We ran the AI application and UX research as one project: day-7 retention and plan completion both climbing.
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